Explore with your team how brains (and bodies) are deeply connected to the (organisational) environment around us.
Through simple schematic drawings and guided teaching, you’ll discover in a creative and joyful way how your brain works.
This insight helps your collegues to (re)connect, embrace possible differences, and grow trust on what unites your team.
This workshop is a unique fusion of trust building, psychology, (behavioral) neuroscience and artistic expression,
and where participants visually map the evolutionary development of their own human brain.
Draw Your Own Brain®, a hands-on workshop led by neuroscientist and behavioral trust expert Erik Schoppen. He invites you to explore how our brains and bodies are deeply connected to the natural world around us, and how this connection shapes the way we perceive and experience reality.
Understanding the Human Mind
After the session, you’ll walk away with a deeper understanding of how your mind works, how trust and emotions are formed, and a work that reflects your inner landscape.
Participants engage in sketching brain areas developed over time while listening to an intriguing story about the evolution of the human brain, starting 500 million years ago. You don't have to be a Picasso, we're sketching a schematic representation of the brain, shaped by our evolutional journey.
Creating Your Own Brain Map
The session culminates in the creation of your own hand-drawn ‘brain atlas’. A personal visual map filled with intuitive patterns and meaningful and practical insights.
Erik Schoppen (1968) researched the connection between (evolutionary) trust and sustainability at the University of Groningen (Behavioral and Social Sciences, Cognitive Neuroscience). He holds a masters in virtual media and technology, and graduated as a designer from the Academy of Art, bringing a strong creative background in arts and design.
He lectures Design Innovation, Neuroscience, Psychology and Sustainable (Trust) Behavior at several international institutes.
In the human decision-making workshop it is possible to use a wooden drawing template that act as a tactile guide to understand how the human brain evolved, and how its different evolutionary layers influence the way we make decisions today.
Participants use the template to outline key components, from the oldest parts that controls basic survival instincts, to the limbic system that drives emotions and social bonding, and finally to the neocortex, responsible for reasoning, planning, and reflection.
Trust (in each other and in the future) is essential for change, connection, empathy and leadership.
In his lectures, Erik Schoppen shows the integral functioning of trust inside and outside the brain, and how, with the right emotions and motivations, to build future-proof trust to sustainably change behavior.
Which mechanisms drive trust, and how to positively influence behavioral change in the current and future connected age? For example, people look for purpose (meaningfulness), autonomy and self-determination (personal development), but also for social contact and cooperation (within teams), and a deeper connection with the living environment as a whole (connectedness).
Trust also helps to foster collaboration and cooperation among stakeholders, which can be crucial for achieving success in a rapidly changing and unpredictable world.
The Impact of Brands on People, Markets and Society - Build Bridge Bond Method for Sustainable Brand Leadership discusses different concepts of Trust and Trusting Sustainability.
This publication is published in Strategisch merkenmanagement, 4th and 5th BNL Editions.
Download PDF (Open Access)
The used trust theory is published in Strategisch merkenmanagement 5 (Strategic Brand Management, 5th Benelux Edition, Dutch), as studied by Erik Schoppen during his research on Trusting Sustainability at the University of Groningen and Hanze University Groningen.
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Both lectures and masterclasses can be useful learning experiences, therefore we offer an interactive and more hands-on mix between the two.
The interactive masterclasses do not only provide a dynamic and engaging learning experience about trust theory, but also allow participants to explore and discuss the different concepts of trust in future scenario thinking.
Exploring trust in scenario planning is important because it helps to build confidence and consensus among stakeholders and trust in their developing relationships.
H.S. (Erik) Schoppen is a much sought-after keynote speaker on brain, brand, behavior, sustainable (brand) trust and leadership. As a trust expert he clarifies the effects of trust systems on our brain and in society. His mission is to promote future-oriented sustainable thinking, trust and leadership, as it motivates people and businesses to change their behavior and develop a more positive look towards the future. He is a management bestseller author and lectures brand management, design innovation, neuroscience, psychology, and sustainable behavioral change at Hanze University Groningen. He researched Trusting Sustainability at the University of Groningen. He received his master's degree in advanced studies in virtual media in 1997 with the 'online privacy awareness' and behavioral research project GarbagePark.com, which allowed him to conduct (ethical) behavioral research on digital trust on the web, and making people aware of online privacy. Since then he has been involved in innovation, branding, design and human behavior in the psysical and virtual world.